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CMGT 556 Week 4 CRM Plan(New Syllabus)

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Learning Team: CRM Plan CMGT 556 WEEK 4
Prepare a CRM plan.

Develop a 1-page document to address the CRM and CRM software for Globex by including the following:

  • Prepare a recommendation for how the organization will manage its customer relationships with a CRM system.
  • Analyze the company's daily front and back office operations.
  • Determine the types of information needed to create value for customers.
  • If one does not exist, then explain how a CRM system may be used to work toward a successful CRM.
  • If one does not exist, evaluate the need for an ERP system at the organization.
  • Explain how ERP benefits the business processes at your company.
  • Detail the advantages and disadvantages of such a system.
  • If it does not occur, explain the business value of integrating SCM and CRM with ERP.

Submit your Learning Team's assignment to the Assignment Files tab.


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