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Read the following very short articles which were the sources for the vignette

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$14.99
SKU:
114911


Product Description

Read the following very short articles which were the sources for the vignette:
• Inside Oreo's Adorable Triple Play for Father's Day
• Behind The Scenes Of Oreo's Real-Time Super Bowl Slam Dunk
• Brand Genius 2012: Lisa Mann, Oreo How do you eat your Oreo? Lisa explains
• For Oreo Campaign Finale, a Twist on Collaboration
• Cookie time

In your essay, analyze the effectiveness of one of the two marketing campaigns that the readings describe. The two are: The 100th Birthday Celebration and the "Which Part of the Cookie Do you Like?" Consider the following:
1. What were the target market(s)?
2. Which of the 4 communication objectives (establish need for category, build brand awareness, build brand attitude, influence brand purchase intention) do you think were met? There may be more than one. Support your answer with examples from the campaign.
3. Provide an example of how the communication channels were effectively integrated.


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